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Shabana Akhtar (Deputy Director, Strategic and Business Planning Office - Oxford Brookes University)

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s.akhtar@brookes.ac.uk 

Shabana Akhtar is currently the Deputy Director of the Strategic and Business Planning Office at Oxford Brookes University and has undertaken a wide range of roles at the Institution including Head of Widening Participation and Recruitment. Shabana has over 12 years of experience in higher education with particular expertise in strategic planning, business intelligence, marketing, student opinion research, diversity and recruitment. She considers herself a visionary in that she is forever exploring new and creative ways of visualising and presenting data in a form that is engaging, meaningful and lends itself to actionable insights. She considers her role pivotal in driving an organisational culture of performance optimisation and evidence based decision making.