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Sally is Head of Planning and Insight at UCLan, leading a team which covers the full breadth of strategic and operational planning activities, including policy and data analysis, business intelligence, data returns, assurance and market research. Sally also plays a coordinating role in relation to the University’s strategies and the KPIs used to assess progress. Sally has a strong interest in the ways in which data on higher education are used to inform the public narrative about the sector and is Chair of HESPA’s Higher Education Data Insight Group. Prior to working in HE, Sally worked with the public, private and third sectors in economic regeneration, developing strategic responses to social challenges relating to housing, health and young people.