Sally has a strong interest in the ways in which data on higher education are used to inform the public narrative about the sector and was formerly the chair of the Higher Education Data Insight Group. Sally spent 14 years leading the planning function at UCLan, latterly as Director of Planning and Insight, covering a broad range of planning activities, including policy and data analysis, business intelligence, data returns, performance metrics, assurance and market research. Following nine months as Interim Strategic Planning Director and Assistant Director Transformation (Systems and Processes) at the University of Hull, she is currently Interim Deputy Director of Planning, Performance and Quality at the University of Wolverhampton and Associate Consultant for SUMS Consulting.
Prior to working in HE, Sally worked with the public, private and third sectors in economic regeneration, developing strategic responses to social challenges relating to housing, health and young people.