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We are delighted to announce a free webinar being hosted by HESPA supporters, EAB, is now open for bookings:
Universities often struggle to articulate their individual distinctiveness, asserting the same high-level aspirations claimed by their peers (e.g., innovation, excellence, and impact). Such ambiguity in the marketplace can have real consequences for distinguishing your value to prospective students, potential donors, and other partners and stakeholders. Alternatively, a more principled approach to differentiation can help campus leaders make better decisions regarding resource tradeoffs and prioritisation of initiatives, academic programmes, and services that matter strategically. In this session, EAB will share an approach for validating and articulating your institution’s differentiated value. You’ll come away with tools to test whether your institution’s messaging clears the differentiation threshold, as well as strategies to incorporate differentiation into your strategic planning and decision-making.
About Presenter: Gary Guadagnolo is a senior director at EAB and leads one of their many research teams. After graduating with a PhD in History and teaching at his alma mater, the University of North Carolina at Chapel Hill, Gary began working at EAB in the division for heads of university administration and professional services. Since the onset of the pandemic, he has focused on the evolution of the student experience and its intersection with digital transformation.
About EAB: EAB is a higher education research and strategy firm, with a global footprint, working with over 2,300 providers worldwide -- including leading institutions in the US, Canada, UK, EU, Middle East, and Australia and New Zealand. EAB has invested in expertise across every area of university operations, including: academic services, professional services, estates, IT, enrolment, university research, and more. EAB leverages our unique perspective to support leaders in addressing broad, institution-wide challenges, like financial sustainability, digital transformation, student experience, and academic programme revitalisation. EAB’s research provides evidence-based research, tools, and guidance to help university leaders fulfil their institution’s mission and goals.
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