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We can’t wait to see you all back in Wembley in February. This time we are focusing on the future of higher education in the UK and on critical discussions surrounding the evolving landscape of the sector. As institutions face increasing financial pressures and shifting societal demands, there is a distinct need for universities to consider, and perhaps even reconsider, their size, shape and strategic priorities.
 
Funding and recruitment challenges, and rising costs, mean that higher education providers are working under significant financial pressure. Institutions must make difficult decisions in terms of resource allocation, programme offerings and operational efficiency.
 
For some institutions, the path forward involves focusing on their areas of strength and cutting back on programmes and services that fall outside their core competencies. This strategic refinement may enhance their reputation, improve financial viability and ensure long-term sustainability. 
 
In contrast, others will be poised for growth and expansion, with strategies focused on diversifying their offer and expanding their portfolios, forming new strategic partnerships, working to attract new student markets and making gains on international outreach. 
 
Whichever approach sounds familiar, and there will be others too, it is fair to say that the higher education environment is increasingly competitive. The need for institutions to differentiate themselves to attract students, staff and funding is at a peak, and innovation, flexibility and new approaches to efficiency will be key in ensuring competitiveness.
 
Effective strategic planning, to join the dots and balance competing needs and priorities, is a must and we look forward to providing a platform - for higher education leaders and professionals - to exchange ideas, share best practice and reflect on the strategic choices necessary to thrive in an era of uncertainty. Ultimately, the future of UK higher education depends on institutions' ability to balance growth ambitions with prudent financial management, while staying true to educational values and missions. We have our work cut out. 

We can't wait to hear from top higher education decision makers and commentators about their vision for the sector, and how institutions must work to achieve it. The full programme will be released in the coming weeks, but there are spaces left, so if you have any suggestions, please email Jen

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